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Browse these samples of how we've helped other clients achieve their marketing objectives.

American Physicians Assurance Corporation

Medical liability insurance is among the most volatile, challenging areas of business. Staying fit requires discipline, flexibility and proactive approach. That's why American Physicians Assurance Corporation called BC&P. We provided marketing planning and development services that has positioned American Physicians for success. Included were:

Brand Development - utilizing our Turning The Telescope brand development process, we identified American Physicians' unique selling points and discovered an ideal brand to support its positioning…"Practices That Set The Standard."
Market Research - a key to effectively applying the new brand was understanding how the market viewed American Physicians, its competitors and the market in general.
Name Refinement - to address a weak identity and name confusion, we developed new name usage and presentation.
MarCom Plan - we developed a comprehensive marketing communications plan that became a roadmap for success.
Implementation - the MarCom was applied through the effective use of high-impact materials and promotional activities.

The results of these efforts have been very positive, including a steady growth in policyholders, increased market share and a strong bottom line.

Monroe Bank & Trust - Vintage 50

Monroe Bank & Trust, one of the nation's largest independent community banks, has achieved outstanding success in its southeast Michigan market area. One of MB&T's leading marketing programs is Vintage 50, a special account for people over 49. Since being introduced in the 1980s, the Vintage 50 brand has dominated MB&T's market.

BC&P's strategy in developing the Vintage 50 brand was to:

Reach a younger mature adult market segment - Vintage 50 was the first account in the area to invite people under 55.
Bring high-end clients to the bank with an excellent array of services and careful positioning - a key slogan is, "Because you deserve the good life."
Establish a tone that would be attractive to mature adults who do not think of themselves as "older."

It has attracted thousands of new customers and nearly $60 million in new deposits, both in checking and CDs.

Ociter Enterprises

After 20 years in the information technology and office automation business, O/E Enterprise Solutions (now Ociter Enterprises) recognized its need to reposition itself for success in this rapidly evolving industry. Following initial consultation, it was clear that O/E needed a major update of its marketing activities so BC&P recommended its Strategic Marketing Planning Process. Through this process, the following occurred:

In-depth research, analysis and planning, working closely with Ociter's key executives.
Renaming of the company to better reflect Ociter's positioning in today's market.
Positioning of Ociter as the IT company that provides "a total enterprise approach to creating the IT solutions you need."
Development of the brand, "Breathtaking Innovation."
Creation of comprehensive marketing action and communications plans.

Absopure Water Company - 90th Anniversary

One of the largest and most successful bottled water companies in the Great Lakes/Midwest area, Absopure Water Company has a long and rich history, which began in 1908 in Detroit. As Absopure approached its 90th anniversary, BC&P developed a special year-long promotional campaign for this event. A key element was the development of an Absopure 90th Anniversary brand that leveraged appeal of longevity and tradition. For many consumers this directly translated to quality. During this anniversary year, impressive sales growth was realized.

Optimist International

Since being founded just after World War I, Optimist International has been a leader in providing programs that help children live positive, productive lives and develop into responsible adults. The changing nature of volunteerism, however, necessitated a new Brand and image. BC&P assisted this 100,000 member service club in developing its new Brand and positioning so it can thrive in tomorrow's non-profit environment.

It was necessary for the brand to reflect the new priorities and concerns of volunteers in today's society, while maintaining the central focus of Optimists. Research showed that volunteers now want to spend less time attending meetings and taking part in social events. They want their time and efforts to go directly to the beneficiaries. The brand developed is: "Bringing Out the Best in Kids."

BC&P Clients

Following is a sample of BC&P's current and past clients:

Absopure Water Company
American Physicians Assurance Corporation
Ameritech Mobile Communications, Inc.
Baskin-Robbins Ice Cream
Charter National Bank
Civitan International
Clean Tech, Inc.
Clifton, Tellor, Wolf & Associates, Inc.
Domino's Pizza, Inc.
Lenawee Stamping Corporation
Livingston Educational Service Agency
MAV Development
McNamee, Porter & Seeley
Monroe Bank & Trust
Ociter Enterprise Solutions
Optimist Clubs
Owens-Corning Fiberglass
Plastipak Packaging, Inc.
Sarns 3M Health Care
National Center for Health Promotion
University of Michigan

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